Her Journey Symposium

After graduating from Providence College in 1994, Keri worked in IT consulting sales for nine years until she realized her passions were elsewhere. As a soon-to-be new mom, there was one memorable commute home on i76 in Philadelphia that changed her life for the next 14 years. Oprah Winfrey was on the radio talking about finding one’s true “passion.” At that time, Keri’s passion was golf, style, and travel — so she drew on those aspirations to create keri golf.

keri golf was a women’s brand that challenged the traditional golf accessory market with whimsical and fun designs. After five years of being in business, keri golf was selected as one of O Magazine’s favorite things. The feature in O Magazine got the attention of Adams Golf in 2008. keri golf partnered with Adams Golf for the next several years and was eventually sold to Adams Golf. Shortly after that acquisition, Adams Golf was acquired by TaylorMade-Adidas, where Keri led the women’s and accessories division.

In 2014, Keri had an opportunity to change industries again and take on the challenge of product development and innovation for NRG, the largest retail energy company in the US. She is now focused on strategic partnerships with some of the world’s largest auto manufacturers to develop energy plans for the electric vehicle industry.

Keri has been married to her husband, Wayne, for over 22 years and they live in Haddonfield, N.J. Together, they still love to play golf and spend time with their daughter, Mary Kate (21), and a son, Matt (19).

Dr. Rose engages and partners with key internal stakeholders to identify opportunities to reduce disparities and implement internal improvements, increasing access to and the provision of care at the HSS. She also engages with external stakeholders in health equity and fosters action at the local, state, and national levels to help improve musculoskeletal health outcomes and the patient experience.

Driven by her passion for health equity, Dr. Rose continues to break ground organizationally and nationally by providing ongoing leadership and support for the collection of SDOH, gender identity, sexual orientation, race, ethnicity, and preferred language data in the electronic medical record. Additionally, she provides training for the healthcare team and all new employees related to implicit bias and cultural awareness, and participates in quality initiatives to identify and address health disparities through the development of appropriate tools and evaluation processes.

Dr. Rose provides operational leadership for the HSS’ largest Ambulatory Care Center, Department of Social Work Programs, and plays an integral role in the Hospital’s Community Health Needs Assessment and Community Service Plan. Since 2005, Dr. Rose has overseen nationally-recognized peer support and psycho-education programs for people with lupus and their families, where her team reaches out to diverse populations to provide culturally-tailored interventions.

In all these endeavors, Dr. Rose is committed to sharing her knowledge and expertise through numerous publications, national and international conferences, and public forums. Dr. Rose has received numerous awards and recognition for her work, being named among the Top 15 DEI Champions by Diversity Global, City & State New York’s The Responsible 100, and Crain’s 40 Under 40 leaders in healthcare. She has also received the Ann Kunkle Advocacy Award, the Dr. Martin Luther King Visionary Award, the ARP Distinguished Educator’s Award, the Wholeness of Life Award, and the Emerging Leader Award.

Previously she was a manager at Netflix, leading Con Todo, the streamer’s U.S. Latinx brand on the internet. Netflix is one of the world’s leading entertainment services with 238 million paid memberships in over 190 countries. Tirado also led Pero Like, the Latinx arm of BuzzFeed focused on humorous and culturally-relevant video and social media content for Latinx audiences across the country. Under her leadership, Pero Like has amassed over 6 million global fans and nearly 400 million lifetime YouTube views.

Prior to BuzzFeed, Alexis was the managing editor of Upworthy, the media brand responsible for making meaningful stories go viral. She was also the editorial director of Flama, Univision’s first English-language digital destination designed exclusively for US-born Hispanic millennials. Alexis was selected out of over 8,500 candidates to become Alicia Keys’ head blogger. She has also worked as a writer and editor for MTV, Martha Stewart, Latina, and Time Out New York.

Alexis is a leading voice in Latinx media and has spoken at numerous conferences including SXSW, NALIP, NAHJ, and Hispanicize about her community and industry.